Read our Digiday profile on how we “turn everyday people into influencers”

PROUD PARTNER OF DAWN AND CROSSMEDIA

PROUD PARTNER OF DAWN AND CROSSMEDIA

People are your best channel

People First wields first-party data to deploy authentic peer-to-peer content at unprecedented scale,
across any channel.

Featured in

Marketing Today

There is a crisis in consumer trust

The effectiveness of top-down marketing is diminished in the age of peer-to-peer communication.

60%

distrust advertisements

66%

distrust news media

75%

distrust government

80%

distrust corporations

Careers

Change the world with us

Join our team and operate at the forefront of data science innovation and social good.

Our Approach

Trusted messages, trusted messengers

People trust each other most – especially those who share their identities, locations and affinities.

Research

Identify messages consumers already trust and believe using technology developed with the Department of Defense.

Creative

Source peer-to-peer content (employees, nano influencers, advocates) that consumers are most likely to trust.

Media

Distribute via interlocking paid, earned, and owned media in an always-on virtuous circle

Social Intelligence Platform

Why People First

People are a brand’s most persuasive storytellers

  • regained customer faith using a digital army of current and former employees

  • defended against misinformation aimed at damaging its reputation

  • built a network of Chief Risk Officers to manage interconnected business risks

  • helped post-operative patients manage their pain without opioids through patient stories

  • introduced clean medicine amid the changing environment of a pandemic

  • activated an army of micro influencers to win a presidential election