People First wields first-party data to deploy authentic peer-to-peer content at unprecedented scale,
across any channel.
The effectiveness of top-down marketing is diminished in the age of peer-to-peer communication.
distrust news media
Join our team and operate at the forefront of data science innovation and social good.
People trust each other most – especially those who share their identities, locations and affinities.
Identify messages consumers already trust and believe using technology developed with the Department of Defense.
Source peer-to-peer content (employees, nano influencers, advocates) that consumers are most likely to trust.
Distribute via interlocking paid, earned, and owned media in an always-on virtuous circle
regained customer faith using a digital army of current and former employees
defended against misinformation aimed at damaging its reputation
built a network of Chief Risk Officers to manage interconnected business risks
helped post-operative patients manage their pain without opioids through patient stories
introduced clean medicine amid the changing environment of a pandemic
activated an army of micro influencers to win a presidential election